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Discourse & Communication
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Religious vehicle stickers in Nigeria: a discourse of identity, faith and social vision

Innocent Chiluwa

COVENANT UNIVERSITY, OTA, NIGERIA, innocentchiluwa{at}yahoo.co.uk, ichiluwa{at}covenantuniversity.com

This study focuses on analysing the ways in which vehicle stickers construct individual and group identities, people's religious faith and social vision in the context of religious assumptions and practices in Nigeria. Data comprise 73 vehicle stickers collected in Lagos and Ota, between 2006 and 2007 and are analysed within the framework of the post-structuralist model of discourse analysis which views discourse as a product of a complex system of social and institutional practices that sustain its continuous existence (Derrida, 1982; Fairclough, 1989, 1992, 1995; Foucault, 1972, 1981). Results show that through stickers people define their individual and group identities within religious institutional practices. And as a means of group identification, they guarantee social security and privileges. In constructing social vision the stickers help mould the individual aspiration about a future which transcends the present. Significantly, stickers in the data also reveal the tension between Islam and Christianity and the struggle to propagate one above the other.

Key Words: assumption • discourse • discursive • practices • religion • stickers

Discourse & Communication, Vol. 2, No. 4, 371-387 (2008)
DOI: 10.1177/1750481308091909
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