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Discourse & Communication
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Organizational decision-making, discourse, and power: integrating across contexts and scales

Winston Kwon

LANCASTER UNIVERSITY MANAGEMENT SCHOOL, UK, w.kwon{at}lancaster.ac.uk

Ian Clarke

NEWCASTLE UNIVERSITY BUSINESS SCHOOL, UK, i.clarke{at}newcastle.ac.uk

Ruth Wodak

LANCASTER UNIVERSITY, UK, r.wodak{at}lancaster.ac.uk

Research has downplayed the complex discursive processes and practices through which decisions are constructed and blurs the relationship between macro- and micro-levels. The article argues for a critical and ecologically valid approach that articulates how discursive practices are influenced by, and in turn shape, the organizational settings in which they occur. It makes a methodological contribution using decision-making episodes of a senior management team meeting of a multinational company to demonstrate the insights that can be obtained from embedding the Discourse-Historical Approach (DHA) to Critical Discourse Analysis (CDA) within a longitudinal ethnography. The approach illuminates the latent and intricate power dynamics and range of potentials of agents, triangulating micro-level discursive strategies with macro-level historical sources and background knowledge on the social and political fields. The article also makes a theoretical contribution by demonstrating the dependency of decision outcomes on often unpredictable and subtle changes in the power—context relationship.

Key Words: decision-making • discourse analysis • discourse-historical approach • ethnography • macro-micro • power

Discourse & Communication, Vol. 3, No. 3, 273-302 (2009)
DOI: 10.1177/1750481309337208


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