http://dcm.sagepub.com Discourse & Communication RSS feed -- current issue November 2009 Discourse & Communication 1750-4813 http://dcm.sagepub.com:80/icons/banner/title.gif http://dcm.sagepub.com http://dcm.sagepub.com/cgi/reprint/3/4/339?rss=1 Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/1750481309343856 4 3 344 2009-11-01 339 Articles http://dcm.sagepub.com/cgi/content/abstract/3/4/345?rss=1 This article uses a discourse analytic perspective to analyse sex and relationship advice in a best-selling women’s magazine. It identifies three different interpretative repertoires which together structure constructions of sexual relationships: the intimate entrepreneurship repertoire, organized around plans, goals and the scientific management of relationships; men-ology, in which women are instructed in how to learn to please men; and transforming the self, which calls on women to remodel their interior lives in order to construct a desirable subjectivity. The article considers each repertoire in turn, and also looks at how they work together in order to privilege men and heterosexuality. Discussion focuses in particular on the postfeminist nature of the advice, in which pre-feminist, feminist and anti-feminist ideas are entangled in such a way as to make gender ideologies more pernicious and difficult to contest.

]]> Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/1750481309343870 4 3 369 2009-11-01 345 Articles http://dcm.sagepub.com/cgi/content/abstract/3/4/371?rss=1 The article provides a critical analysis of a postfeminist identity that is emergent in a set of beauty advertisements, called ‘entitled femininity’. Three major discursive themes are identified, which are constitutive of this postfeminist feminine identity: 1) ‘It’s about me!’ focuses on pampering and pleasuring the self; 2) ‘Celebrating femininity’ reclaims and rejoices in feminine stereotypes; and 3) ‘Girling women’ encourages a youthful disposition in women of all ages. The article shows that entitled femininity occupies an ambivalent discursive space, which celebrates as well as repudiates feminism, and re-installs normative gendered stereotypes. The ambivalence, it is argued, contributes to fostering a culture of post-critique, which numbs resistance and deflects criticism. For all its appearances to be pro-women, feminine entitlement based squarely on an entitlement to consume offers a rather limited and problematic vision of femininity and gender equality.

]]> Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/1750481309343872 4 3 400 2009-11-01 371 Articles http://dcm.sagepub.com/cgi/content/abstract/3/4/401?rss=1 The article provides a critical analysis of discourses of female embodiment in the contribution to the series ‘What it is like to be a woman’, invited by the Hungarian feminist internet journal i.c.a. All 14 contributions in the data approach women’s life in terms of female embodiment, challenging hegemonic expectations of bodily existence. The analysis will focus on the dynamic web of ‘said’ and ‘unsaid’ statements and explore the relative openness of the contributions to multiple ways of categorization. The analysis of the texts’ orientation to difference has explored four dimensions of categorization, producing a complex differentiation of feminist voices. It contributes to the contemporary debate about the depoliticizing effects of postfeminism, arguing in favour of an ideology critique of gender relations of power.

]]> Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/1750481309343858 4 3 426 2009-11-01 401 Articles http://dcm.sagepub.com/cgi/content/abstract/3/4/427?rss=1 In this article, I analyze discourse from three group interviews to come to a better understanding of how young people communicate about feminism and the factors that can complicate and disrupt this communication. I analyze both the ways that the interview, as a speech event, evokes expectations and assumptions in participants and shapes how they interact, and how participants’ ideologies about feminism affect the way the interviews transpire. An equally important component of my project was to explore how feminism could translate into a research method. Throughout this article, I reflexively examine my research practices and analyses and identify the successes and shortcomings I had while attempting to conduct a research study consistent with feminist values.

]]> Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/1750481309343859 4 3 447 2009-11-01 427 Articles http://dcm.sagepub.com/cgi/reprint/3/4/449?rss=1 Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/1750481309348424 4 3 451 2009-11-01 449 Articles http://dcm.sagepub.com/cgi/reprint/3/4/451?rss=1 Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/17504813090030040602 4 3 453 2009-11-01 451 Articles http://dcm.sagepub.com/cgi/reprint/3/4/453?rss=1 Thu, 19 Nov 2009 04:46:30 PST info:doi/10.1177/17504813090030040603 4 3 454 2009-11-01 453 Articles